by Wally Martinson
One of the biggest problems regarding communication is the illusion it has taken place.
The above warning assumes that communication occurs for the sole purpose of sending information. So, how do we know the information our church or ministry sends has been received by our readers? How do we know they are listening?
Answer: Through their actions. Motivate your readers to be ambassadors for your cause instead of asking them to do something for your organization.
4 ideas to motivate your readers
- Ask yourself—why does my mission exist? What problem am I trying to solve? Communicate the answers to these questions more often than talking about your organization. People want to serve a cause more than they want to grow your organization.
- Teach people about your cause instead of telling them what you did. You want to build active owners … not passive observers. Using social media lingo, you are going for “shares,” not “likes.”
- Ask for action. Every communication should have one practical call to action that connects with your cause, not just your organization.
- Messaging styles. Send longer communications (newsletters, annual reports) quarterly through “snail mail” and shorter messages (1-2 minute reads) electronically through email and social media.
You yourselves are our letter of recommendation, written on our hearts, to be known and read by all. And you show that you are a letter from Christ delivered by us, written not with ink but with the Spirit of the living God, not just on tablets of stone but on tablets of human hearts.
2 Corinthians 3:2-3 (ESV)